201 Energy Yogurt — Brand Identity, Positioning, Packaging & Social Content
Tasked with introducing an innovative new energy drink category, brand, and product entirely from scratch. The brand's co-founders asked me to create 201's branding, positioning, packaging, site design, social content production, and launch strategy and execution.
The approach was to define its category; Caffeinated Yogurt, develop 201's brand strategy and it's brand positioning as the healthier feel-good choice for energy + natural ingredients.
Role: Creative Director
Photography by: Ryan Slack
