For The Love of Real
La Colombe needed a national campaign to refresh and re-introduce their brand with a new mission, look, and feel through a campaign platform blending brand, product, and their authentic community of real coffee lovers.
Our campaign highlighted the realness of the product (the unique processes that go into it) and the realness of our customers. Using jump cuts and quick transitions between the two worlds, we proved that realness transcends product to people.
Role: Executive Creative Director
